"A joke should catch someone by surprise--it should never pander."
That's a quote from the now late Norm MacDonald. Seems like wise words for someone wanting to make people laugh.
One thing that I've been thinking about lately is that while Johnny Carson almost certainly voted for Jimmy Carter when he was running for reelection in 1980, he didn't break a sweat trying to boost him. And for the host of The Tonight Show, that was the right choice. Similarly his protégé David Letterman stayed detached from politics, and probably had a better relationship with his audience because of it. You could look down on this as cowardice or lack of commitment, of course. But look at now. Kimmell, Colbert, mostly everyone on The Daily Show: they're taking a stand, but they've all taken the same stand. Activism is the new conformity. So MacDonald looks better for not chasing after votes.
I actually wasn't sold on him when he was doing the news on Saturday Night Live. Partly because the news was already all OJ all the time and I didn't need my comedy to follow suit. You know, the Simpson case, where the prosecution tried to out-grandstand the defense--with predictable results. But it might have been too hot a spotlight too. As it turns out he was funnier on a lower key. Meaning he was Canadian after all.
Warning, the following clip is not safe for work. If you're not canceled already you will be just for listening.