Well, there's alternative comedy and then there's this. Most of the people who stop in - okay I could be wrong on this - probably haven't played with dolls in a long time, if they ever did. Nonetheless, you can now perform comedy for them.
"The whole point is just kind of to have everybody experience this silly, silly environment and take a break from the intensity of New York City and the intensity of being an adult with responsibilities," Firestone explained. "There's a lot of painful and uncomfortable things in the world, and this is really the stupidest thing you can do with your day."
I actually do see the therapeutic value of this taking childish things back out of the drawer. And I have to hand it to someone who gets an idea like this, which never would have occurred to me.