Friday, October 5, 2007
Ever notice this? Ever notice that?
Have you seen those trucks with the brightly lit video/lcd screens on the back? The ones that show a different still ad every minute or so? What's the deal with that anyway. Leave aside the absurdity of having motorized billboards when peak oil has peaked. It's not like I expect responsibility. It's more their manifest ineffectiveness as sales tools. The only way you'll get any prolonged exposure to the advertising is if you get stuck behind one of the trucks in a brutal traffic jam. Then you'll associate it with being pissed off and having a numb ass. Brilliant strategy, fellas.