Despite what some might say, William Shatner's performance is not one of these potentially fatal flaws. He tones his trademark hamminess down enough to be a quite credible murderer. High marks also go to the other major players: Bert Remsen as Shatner's addled alibi; and Lola Albright, much icier than she had been on Peter Gunn as the murder victim.
What does present a problem is the lack of challenge. At the end of the day, Columbo is a cat and mouse game where the cat seems very dim but still catches the mouse. If the criminal doesn't seem up to it, there's no payoff. Case in point "The Most Dangerous Match", where Laurence Harvey's paranoid chess player is too off the wall crazy to get the job done right and the story drags as a result.
If Ward Fowler's (Shatner) crazy act is just an act, he is in fact very stupid. He stages the murder as a robbery but uses his own voice in front of both the victim and a witness. He also leaves his ski mask disguise lying around smeared with actor's makeup. If Columbo's near-constant laughter isn't lack of discipline on the part of Peter Falk, it might indicate that the Lieutenant can't even pretend to take this guy seriously.
There are other pitfalls. The parallels between Fowler's show and Columbo itself are clever but get used too much. And the evidence that finally allows Columbo to get his man is just dropped in at the end without being introduced beforehand.
So why does the episode work? It might be because the cast and crew had built up enough energy that they could coast for a while. Or it could be something else entirely. Art sometimes rises and falls on mysterious bases.
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