At breakfast today I saw the start of an infomercial. It was for some kind of dental-related practice. That's as specific as I can get right now, but it got me thinking.
Infomercials are an annoyance when you're waiting for and expecting something else. Say, if it's 11:30 at night and you know The Twilight Zone is scheduled and it might be one you haven't seen before or not, but you like The Twilight Zone. Because infomercials get slotted in at the last moment, and the things they replace have some viewers, but not enough so that the station owners are worried about annoying them.
Conversely, these spots might strike you as funny. Groups of two or more people have been goofing on their canned awkwardness basically forever.
And a third reaction is just wonder. Some of these things are so odd that you can only ponder what unintended messages they might carry, how they reflect the unconscious of technological civilization. One might even find a kind of inspiration in them.
Infomercials aren't something I'd spend a lot of time looking at, but it's interesting to think about what they imply. In the streaming world they're probably doomed, as hardly anyone would be interested in ordering them in a service. But then streaming itself, at least its most heavily promoted side, shows signs of being a bubble. So who knows?
