A number of years ago―by which I mean the year almost certainly started with "19"―I was reading a library copy of Writer's Digest. For some reason. And there was an article about company names. Some companies had been named after their founders, of course. Other times the founders had been going for a certain image or certain sound. There may have been mention of George Eastman getting the name "Kodak" from an Anagrams kit.
But what the author really wanted to get across was that if you were starting a business now, you couldn't use any of these principles or your own intuition to name it. You needed to go to a professional business name consultant. And hey, guess what his profession was?
Somehow this seems symbolic of a lot of things now.
1 comment:
It's kind of funny to think that any year beginning with '19' is considered so last century. I lived the best part of my life in years that began with that number, and although the years since then haven't been that bad I have a hard time convincing myself things continued to get better.
Yes, scammers have been proliferating, figuring out ever more creative ways to make money without having to do any actual labor. Providing company names to those who've already gone through the procedures involved in starting a unique business sounds to be pretty low on the imaginative ladder. You'd be forgiven for believing naming the company would be the easy part.
A favorite complaint of mine has to do with those using well-known sci-fi terms to name their products: AI (that isn't anything other that a large language model); Tesla (named after a real genius); Clone (a marionette rather than a new living being made from cell cultures; the Stargate Project (not a magical opening to an alien world - or is it?).
The Cheech link (it's a big one so we hope it works)...
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