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Phil Sandifer has noted that the 1990's are exempt from nostalgia in a way that previous eras aren't.
Say “the 1970s” and you’re suddenly transplanted to disco, bell bottoms, and the mysterious fascination with the color orange. Say “the 1980s” and you have primitive obsession with the electronic and bad hair. Heck, do a Google image search on “I love the n0s” where n is between 6 and 9. For the 70s and 80s, of course, you’ll get the logos for the delightfully awful VH1 series of those names (VH1 - purveyors of the finest terrible television to watch at 3am on American cable). For the 60s, which VH1 never covered, you’ll still get homebrew logos that are instantly recognizable as “the 1960s,” albeit the scarequoted version of that more than the actual one.
But “I love the 90s?” You’ll get the VH1 logos, sure, but there’s nothing like the instant dating of the aesthetic. Google “80s night” for about 350,000 hits. Try “90s night” and you’ll get 75k. The 1990s, unlike the three, and really four decades immediately prior, simply don’t register as a coherent system of nostalgia. The number of consensus touchstones is minimal. Musically you’ve got little more than the wave of alternative rock at the start of the decade. In film and television you’ve got a few more. But there’s no iconic and easy to encapsulate image of the 1990s.
Sandifer has a somewhat different viewpoint on this since he's a little younger than me. For me the 1990's weren't the time of my childhood or adolescence, but rather the time when I technically became an adult. (And how did that work out for me, you ask? Let's just say the jury's still out.) His blog is also focused on
Doctor Who, which had its own travails at the end of the century. That is to say, the TV show had been canceled in 1989 and the attempt to revive it in America in 1996 was not a success. Nonetheless, I'd recommend his whole essay.
My own theory? Think of much of the twentieth century - the second half, you could say - as a party. Modestly wild and for the most part the kind of the occasion where you say "a good time was had by all."
What were the nineties like? Well, most of the hit TV shows, at least in this country, were on the broadcast networks, and they tended toward three-camera sitcoms and ensemble workplace dramas. The music charts were still determined by people going to the store to buy physical records - although the fact that these records were basically computer software would lead to the system's downfall - and those charts had a lot of what could broadly be called rock 'n' roll. Disney movies had lush, two-dimensional adaptation drawn by hand and could get away with sincere musical numbers.
If you'll notice, none of these things are unique markers. They're different from the way things are now, but not all that different from what had come before, immediately before. So if we return to the metaphor of the latter twentieth century as a party, the nineties were the last hour. The host and hostess are reluctantly refilling drinks and loudly saying "Is it really that late?" The guy who brought his guitar is still playing, but now he's ignoring everyone else and noodling away like he would at home. There's an ominous sound of morning birds chirping in the air.
No, this stage of the party will not make many people say, "Wow, can you believe that?"