Looked up a list of overlooked horror movies from the seventies and decided to watch one of them. The film I went with was Messiah of Evil. This turned out to be an interesting choice, in a few different senses.
Messiah Evil was made by Willard Huyck and Gloria Katz, a married writing/directing/producing pair. They had the mixed luck to be friends and associates with George Lucas. That meant that they got credit for helping Lucas flesh out his American Graffiti idea to a full script. It also meant that they got the Howard the Duck assignment, which turns out to be their last time directing a movie.
Focusing on this movie, though. Arletty goes to the small California beach town of Point Dume (dun-DUN) in search of her missing father. An artist, his letters to her had grown increasingly dark and erratic in recent months. Arriving in town she meets Thom, a bohemian dilettante with an interest in her father's artwork. When they first meet, Thom is listening to a crazed prophecy from the town drunk Charlie (Elisha Cook Jr.) Blood moon, dark messiah, people going mad and eating raw meat. The standard stuff.
Arletty moves into her father's extended art exhibit beach house. Thom breaks in with his two "traveling companions" and stays with her, because it turns out small town hotels won't rent to you when you're openly in a three-way.
There are indeed strange goings-on about town. The townspeople aren't talkative, and they have indeed taken to eating raw meat. Uncooked steak, live rats, and yes, people. Both of Tom's girlfriends go into town and get ambushed in some rather effective Grand Guignol scenes. Things get even worse when Arletty's dad returns.
Dark Messiah came out around the halfway point between George Romero's first two "Living Dead" movies. It's been mentioned as a forerunner to Dawn of the Dead's critique of consumerism. There is something to that. The ghoulish flesh-eaters are conservative townies, and two of the big horror scenes take place in a supermarket and a movie theatre, respectively.
The attempt to put the heroes in the counterculture has some downsides, though. Take Thom, for example. He boasts of being born in a castle his family owned in Portugal. His relationship with the two women he travels with has an aristocratic air. And while he has long hair, what really stands out in terms of his appearance are his bespoke plantations suits. The unintended(?) message is that the great exurban unwashed are depraved and predatory, but that you can count on the enlightenment of people with lots of money and prestige. Almost half a century later that idea is still very much in circulation, and may get even more credence. So watching Messiah of Evil is like seeing a combination of grindhouse flick, art film, and psyop.